Ansh
Mehta.

Making a logistics website work like a business tool.

Ansh’s work at Skystar began with its digital presence and grew into a broader question: how should the business explain what it does, receive enquiries and help people find the right next step?

• Information architecture: organised the website around services, industries and trade lanes so visitors can understand what the business handles and where it operates.
• Enquiry journeys: developed a guided assistant with predefined questions and a WhatsApp handoff, favouring predictable answers for operational information.
• Careers and publishing: helped shape open application routes, the careers experience and Skystar Pages for company updates and logistics content.
• Digital operations: worked on LinkedIn presence, search structure, digital infrastructure and AI-assisted workflows.

This work took place within Skystar, Ansh’s family business, and provided direct exposure to the digital and operational needs of a logistics company.

Starting with the repetitive coordination behind freight.

Emails, rate sheets, shipment details, documents and disconnected portals informed the problem Meridian is being developed around. Ansh’s role is to define the product, prioritise the work, question technical choices and review the pieces as one system.

• Early working foundation: structured freight enquiries, rule-based calculation of freight options and comparison by cost and transit time.
• Development focus: carrier interactions, an execution inbox, freight-rate sources and document interpretation.
• Architecture: use AI to interpret unstructured information, deterministic software for calculations and predictable actions, and human review for important decisions.

Meridian is in invitation-only beta. The wider freight execution vision is still being developed, with further testing, integrations and operational validation ahead.